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Channel: Brand Authenticity – Second To None
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Create A Better Digital Experience With These SEO And Link Building Tools

The following article was written by Chelsey Heil. Chelsey is the CEO of Creatives by chelsey, a full service marketing firm dedicated to creative marketing solutions for all business types based in...

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Strengthening Brand Experience in the Grocery Industry

Over the last few years, the grocery industry has been disrupted by the implementation of digital services that allow customers to do their weekly shopping without ever leaving their house. Does this...

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Emotion Plays a Major Role in Customer Experience

They key to success in customer experience understanding the customer and their behavioral patterns.  The first step in this initiative is recognizing that an individual’s behavior is largely driven by...

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Why You Need to Pay Attention to Your Online Reputation

As the world becomes more digitized, the internet’s influence continues to infiltrate all industries.  With the proliferation of digital social platforms, there is a perpetual need to monitor the...

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Connecting Your Brand with the New Generation

They are lazy. They avoid face-to-face interaction. They will not stop arguing over who is considered a ‘true 90’s kid’.  Millennials have been under society’s microscope for the last decade; a...

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Retain Consumer Trust By Keeping Your Brand Promises

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend...

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How to Grow Your Business Through Employee Advocacy

The following article was written by Jock Purtle. Jock has been an entrepreneur since he started his first business at 19. Since then he has gone on to run several successful companies and is...

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How Can Your Retail Brand Compete Against Amazon?

Recently, Amazon made another huge leap in their brand journey, eclipsing a market value of over $1 trillion. This places them firmly alongside Apple as the only two companies in this staggering...

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Adjusting Your Retail Brand Experience To Evolving Consumer Expectations

As consumer purchasing options widen, it becomes increasingly challenging for retail organizations to foster a brand identity that connects with evolving consumer expectations. Different technologies...

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Winning Over Customers’ Hearts With Relevancy

In a recent article, Abhi Yadav, CEO and Co-Founder of customer analytics platform company, Zylotech, shared his hot tip on acquiring and retaining customers: relevancy.  Yadav highlights data from a...

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